As a subsidiary brand, our objective was to integrate smoothly with the overarching brand identity while maintaining our own distinct presence. This was particularly crucial given The Kennedy Forum's legacy. We successfully incorporated the TKF star emblem and their signature brand yellow, campaign red, and campaign blue to create a visually cohesive yet distinguishable identity that aligns strategically with the industry and subject matter. The addition of modern fonts like Larken and Degular, as well as the use of teal in the palette, allows them to convey some of the core aspects of this sub brand: actionable, holistic, and accessible.