Equipping Communities to Achieve Their Visions
Center For Community Investment (Think Tank)
collaborators
@Social Driver
Preston B. (Brand Designer), Casey D. (Art Director), Cat G. (Strategist), Nate H. (Developer), Luis C. (PM), Ryan P. (AM)
Expand the New Brand's Visual Expression
When the website phase began, we faced the challenge of limited resources available due to timeline constraints: merely a logo and a handful of promotional materials. However, the goal was clear: to craft a visually captivating and adaptable visual theme that captures the vibrant energy and authenticity of the communities CCI collaborates with while striking a balance between showcasing their expertise in the field and fostering a sense of trust and professionalism.
Drawing inspiration from the clean geometric shapes found in our existing assets, we infused the design with layered sticker elements, strategically placed vibrant colors, authentic photography, and crisp typography. Through this thoughtful combination, we were able to effectively communicate the essence of CCI's brand while establishing an engaging visual theme that resonates with our audience.
Optimize Conversions
The prior website posed challenges for users seeking information on immersive programs and fellowships, potentially deterring prospective candidates due to its convoluted user interface. To address this, we optimized the user flow by integrating entry points from email and social media campaigns, as well as organic search channels. Furthermore, we developed visually engaging and adaptable call-to-action components, empowering CCI to consistently guide users through the application process across various sections of the website.
